NEC Birmingham · 5–6 June 2027

Put your brand at the heart of
the UK padel boom

PadelXpo is the UK's flagship live event for padel, bringing players, fans, clubs, buyers and the wider industry together for two days at the NEC, plus a dedicated business day on Friday 4 June.

Player in a PadelXpo shirt jumping to hit an overhead smash

Photography: Jack Croft

150+

Brands

NEC

Birmingham

June 2027

4–6 June

Why exhibit

Meet and sell to
a valuable audience

Exhibiting at PadelXpo puts your brand front and centre in the UK’s fastest-growing sport, within a high-energy environment built to drive real connections, measurable results and long-term growth.

Reach

  • Reach thousands of active consumers ready to discover new brands and products
  • Meet clubs, operators, coaches and buyers shaping the UK padel market
  • Strengthen brand awareness across consumer, media and creator audiences

Sell

  • Drive trial, sampling and direct on-site sales
  • Launch new products into one of Europe’s most exciting growth categories
  • Generate high-quality leads and build meaningful relationships

Grow

  • Build retailer and distributor opportunities in the UK and beyond
  • Create engaging social content with players, creators and ambassadors
  • Align your business with the future of padel in Britain
  • 150+ brands
  • Live matches
  • Celebrity appearances
  • Product demos & testing
  • Hands-on play
  • PadelXpo Business day
  • Networking & matchmaking
  • Creator & ambassador content

Video by Drew Cox

How we deliver the audience

A comprehensive,
multi-channel campaign

1

Ambassadors & celebrities

Our ambassador programme and celebrity line-up bring their own fans and followers to the show.

2

Clubs & community

Working with clubs, venues and the wider UK padel community, starting with our launch at Powerleague Birmingham.

3

Media coverage

Coverage across trade, sport and padel media, building awareness in the run-up to the show.

4

Year-round social

Continuous activity across Instagram, Facebook and LinkedIn to maintain visibility and drive ticket sales.

What makes PadelXpo unique

More than a
typical exhibition

Play

Hands-on court experiences let visitors try the sport and test the latest equipment.

Watch

Live matches and celebrity appearances bring the energy of the sport to the show floor.

Shop

Product demonstrations and the chance to discover more than 150 brands in one place.

Do business

A dedicated business day connecting brands with club operators, investors and retailers.

Get involved

Let's talk
exhibiting

All exhibiting and sponsorship opportunities are designed around your goals. Tell us about your brand and the PadelXpo team will be in touch to find the right solution for you.

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